Start with the moments
List the ceremony, entrance, stage, tables and bridal accessories. Mark which are essential and which are optional. This gives your florist a clear way to prioritise the budget.
Describe the space
Send photographs and approximate dimensions. A reference image without scale can be misleading: a small arrangement photographed closely may look like a full backdrop.
Ask for an itemised scope
Discuss flower choices, quantities, structures, installation, removal, transport and venue access. Ask which of these are included in the quote so the total is meaningful.
Keep room for alternatives
If a particular flower is difficult to source for your date, discuss a similar colour or shape. Confirm any change before the final design is agreed. Avoid assuming that a reference can be copied exactly.