Start with the recipient
Their favourite colour or flower can be more meaningful than a general symbolism guide. Think about the relationship, occasion and message you want to send.
Leave space for context
Flower meanings vary across cultures, families and situations. Do not treat a flower or colour as a universal message. For a ceremony, ask the recipient or family about traditions.
Make the message explicit
A short handwritten note removes guesswork. Say what you are celebrating, appreciating or remembering, instead of relying on the bouquet to communicate everything.
Turn the feeling into a brief
Describe the mood as joyful, understated, warm or romantic. The florist can then discuss the palette, shape and available flowers that fit your intention.